“Nourish & Glow” Skin Quiz + Ads Funnel

Case Study: “Nourish & Glow” Skin Quiz + Ads Funnel

Client: Natural Skincare Brand
Category: Funnels + Paid Media

The Challenge

The brand was getting high click-through rates from Meta and TikTok ads, but sales weren’t converting. Users would browse and bounce — there was no engagement strategy in place. Without a compelling offer, qualification method, or retargeting funnel, ad spend was being wasted.

The Solution

To convert curiosity into customers, we built a multi-step funnel anchored around an interactive quiz experience:

💡 Funnel Flow:

• Developed a personality-based skin quiz (built in Typeform) to segment users

• Created custom recommendation pages with tailored product bundles

• Connected quiz completions to Klaviyo email flows for education and soft selling

• Deployed Meta and TikTok retargeting ads based on quiz responses and drop-offs

• Designed mobile-first creatives to match the quiz theme for continuity

Tools Used

• Typeform – for interactive quiz logic

• Meta Ads / TikTok Ads – top and mid-funnel traffic

• Klaviyo – email and SMS flows

• Canva – ad creative and quiz visuals

Results

📈 42% quiz completion rate — users were highly engaged
📧 800+ new leads added to the email list in the first 30 days
💰 6.9x ROAS on retargeting ads driven by quiz segmentation
💡 Increased average time on site by over 150%

Final Thoughts

Quizzes are powerful conversion tools — when paired with targeted retargeting and smart segmentation, they turn browsers into buyers. This project didn’t just lower the cost per acquisition — it created a sustainable funnel the brand now uses in all seasonal campaigns.