High-Converting Affiliate Sales Page + Email Sequence

Case Study: High-Converting Affiliate Sales Page + Email Sequence

Client: Growth Factor AI

The Challenge

Growth Factor AI had recently launched an affiliate program, but traction was slow. Despite having a strong core offer and product-market fit, the company struggled to convert interested parties into actual affiliate partners.

The landing page was generic. The value proposition for affiliates wasn’t clearly explained. There was no structured onboarding, no educational email sequence, and no system for ongoing motivation or communication.

Worse, the few affiliates that did sign up weren’t sending traffic consistently — and when they did, it didn’t convert.

The Solution

To address these issues, I created a comprehensive affiliate marketing funnel with a conversion-first approach, using storytelling, structured copywriting, and marketing psychology.

Implementation Breakdown:

1. Sales Page Overhaul

   • Designed a dedicated affiliate landing page using WordPress.

   • Focused the copy on affiliate value: high commissions, easy onboarding, white-label dashboard access.

   • Included FAQs, testimonials, and a step-by-step breakdown of “How to Earn.”

2. Email Nurture Funnel

   • Built a 7-day email sequence inside GoHighLevel:

     • Day 1: Welcome + “Why This Program Works”

     • Day 2: Commission breakdown + success story

     • Day 3: “3 Mistakes Affiliates Make” (with soft CTA)

     • Day 4–6: Bonus content, swipe files, and promo tips

     • Day 7: Final push + time-limited bonus incentive

   • Each email included storytelling, visuals, and a clear CTA to activate their link.

3. Tracking & Automation

   • Used Google Sheets to track referrals and commissions.

   • Synced data with GHL to automate bonus unlocks and leaderboard emails.

Results

• 37% increase in new affiliate signups

• 18% click-through rate on the 7-day email sequence

• $3,000 in tracked affiliate commissions within 30 days of launch

• Affiliate engagement increased — with more partners using the swipe copy and sharing consistently across social platforms

Tools Used

• Landing Page: WordPress + Elementor

• Automation & CRM: GoHighLevel

• Design: Canva

• Tracking: Google Sheets + Zapier

Final Thoughts

Affiliate marketing doesn’t work without clarity, confidence, and communication. This project showed how a few simple tweaks — clear messaging, smart automation, and the right nurture content — can turn a flat affiliate program into a revenue-generating machine.