Email Revamp for Local Aesthetic Clinic

Case Study: Email Revamp for Local Aesthetic Clinic

Client:
Dermedica Perth – Aesthetic & Skin Clinic

The Challenge

Dermedica’s email campaigns were showing their age.
Open rates were dipping below industry standards, and click-throughs were nearly nonexistent. The designs felt outdated, the audience lists weren’t segmented, and there was no strategic testing happening behind the scenes.

They weren’t just losing attention — they were losing revenue.

The Solution

As a digital marketing strategist with deep CRM and design chops, I led a full email system overhaul.

Here’s what we did:

🔧 Strategic Fixes:

• Designed modern, branded templates using Canva + Mailchimp

• Segmented the list by treatment interest, gender, and engagement level

• Deployed A/B tests on subject lines + call-to-actions

• Audited and optimized the sending schedule for maximum visibility

• Linked campaigns directly to retargeting funnels and Google Analytics

Results

• Open rate skyrocketed from 21% to 44%

• CTR tripled to 8%

• Direct bookings and consultation requests increased notably

• Clinic staff started getting “I saw your email!” messages from patients — a great sign of engagement

Tools Used

• Email Platform: Mailchimp

• Design: Canva

• Analytics & Tracking: GA4

• Project Management: Google Docs + Loom

Final Thoughts

Email marketing isn’t dead — it’s just waiting for someone to treat it like a relationship, not a megaphone.