Solar Campaign Landing Pages + Automations
Case Study: Solar Campaign Landing Pages + Automations
Client:
Digos Solar (Philippines)
The Challenge
Digos Solar had a problem most local businesses would love to have: their Facebook Ads were working.
Leads were clicking, interest was high — but once those leads submitted a form, it was like tossing names into a black hole. No automated follow-up. No filtering. No way to tell hot leads from casual window-shoppers. Sales reps were stuck calling each one manually, burning hours on unqualified contacts and missing others completely.
They didn’t need more ads.
They needed a system to turn ad clicks into sales conversations.
The Solution
We launched a hyper-local, high-converting lead gen system designed for speed and scale.
🔧 Smart Local Landing Pages
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Built geo-targeted WordPress pages for Tagum and Bansalan, complete with:
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Mobile-first layouts
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Embedded forms
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FAQs tailored to local pain points (brownouts, rising electricity costs, etc.)
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Each page had location-specific SEO and Facebook UTM tracking baked in
⚙️ CRM & Automation Setup
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Connected landing pages to GoHighLevel via Zapier
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Created lead scoring system based on property type, electric bill size, and urgency
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Triggered instant SMS + email drips the moment a lead filled out a form
📞 Speed-to-Lead Wins
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Sales reps received push alerts + CRM updates in real time
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Follow-ups were automatically queued if no action taken within 5 mins
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Built fallback “win-back” drip for leads who ghosted or delayed decision-making
Results
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Over 150 leads/month coming in with full data capture
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3-minute average response time, compared to 24–48 hours before
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Reps could now prioritize high-value homes and avoid chasing tire-kickers
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Enabled tracking of actual installs vs. leads for ROI reporting
This wasn’t just a landing page — it was a full pipeline transformation.
Tools Used
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Website & Hosting: WordPress
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Funnel & CRM: GoHighLevel
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Automations: Zapier
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Lead Scoring & Alerts: GHL Workflows
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Design: Canva (for branded assets)
Final Thoughts
In solar, speed is everything. People don’t wait long when they’re hot for savings. By pairing local content with automation, Digos Solar went from lead chaos to controlled growth — all without changing their ad budget.