SaaS Launch Campaign Funnel

Case Study: SaaS Launch Campaign Funnel

Client:
AI Writing Tool Startup (Stealth Launch)

The Challenge

Launching a new SaaS product is hard. Launching one in the AI space—where every other tool claims to “revolutionize writing”? Even harder.

This AI writing platform had a sleek Unbounce landing page and a compelling product, but:

• Traffic wasn’t converting beyond 0.5%

• Retargeting was nonexistent

• There was no onboarding sequence or email follow-up after signup

• Meta Ads and Google Ads were sending clicks… but no ROI

They were burning through ad spend with no user base to show for it.

The Solution

I built a high-conversion campaign funnel from click to signup to activation, layering in automation, segmentation, and retargeting at every stage.

Landing Page Audit + A/B Testing

• Rewrote core landing page copy using ChatGPT + competitor gap analysis

• Tested 3 variations of the hero section to reduce bounce

• Added social proof, dynamic scroll CTAs, and objection handling modules

Retargeting Engine

• Created Meta and Google remarketing audiences based on behavior triggers (scroll %, time on page, abandon form)

• Launched “warm-up” ad creatives using benefit-driven hooks and user testimonials

• Used UTM parameters to track ad source all the way to activation

Funnel Rebuild in GHL

• Built full funnel inside GoHighLevel: lead magnet → confirmation → onboarding page → GHL email/SMS

• Connected to lead scoring system to qualify and segment leads by action (signup only vs active user)

Onboarding Automation

• Wrote 5-email onboarding sequence triggered post-signup

• Each email contained a bite-sized tutorial + AI writing tip, leading to the “aha” moment

• Added re-engagement automation after 3 days of inactivity

Results

• 12x ROAS on retargeting campaigns within 14 days

• 2,000+ new signups in the first 30 days of launch

• Onboarding open rates hit 70% on email 1, 45% on email 5

• Bounce rate dropped by 30%, and time on site doubled

• Qualified leads began converting at 3.2%, up from 0.5%

This wasn’t just a funnel build — it was a launch accelerator. The brand went from “cool product” to “fast-growth SaaS” in a matter of weeks.

Tools Used

• Ad Platforms: Meta Ads, Google Ads

• Funnel Builder: GoHighLevel, Unbounce

• Copywriting & Strategy: ChatGPT

• Analytics & Retargeting: GA4, Meta Pixel, Google Tag Manager

Final Thoughts

The real magic of SaaS growth isn’t just traffic — it’s what you do with that traffic once it lands.

This campaign proved that with smart funnels, warm retargeting, and education-based onboarding, even a brand-new tool can break through the noise and generate real traction.