SEO Growth Strategy for Real Estate Brand – UglyHomes.com

USA Client

When I partnered with UglyHomes.com, a real estate platform with bold branding and big goals, they were looking to dramatically increase their online visibility and drive qualified traffic that would convert into real leads and property sales. The market was saturated, and the competition fierce — but that’s where smart strategy and deep SEO expertise come in.

The first phase of the project began with a comprehensive SEO audit. Using tools like Ahrefs, Google Analytics, and Search Console, my team and I identified critical technical SEO issues that were holding back the site’s rankings. We tackled everything from broken links and crawl errors to sluggish site speed and poor mobile responsiveness. Simultaneously, we refined the site’s structure and ensured each key page was properly optimized with targeted meta tags, internal links, and schema markup.

We didn’t stop there. Content was king, and I led a team of 83 digital marketing professionals to build and execute a tailored content strategy. Together, we crafted blogs, landing pages, and property-focused SEO copy that resonated with both users and search engines. By aligning our content efforts with high-volume, intent-driven keywords, we drove a 35% increase in organic traffic over a six-month period.

To further boost performance, I spearheaded a full-scale paid advertising strategy across Google Ads and Facebook Ads. With a strong emphasis on retargeting and hyper-local campaigns, we achieved a 75.6% return on investment (ROI) — translating to over $1.2 million in actual property sales generated through digital leads. Every campaign was continuously A/B tested, optimized for relevance, and synchronized with the SEO strategy to ensure seamless brand messaging and maximum impact.

More than just traffic and numbers, this project was about turning online visibility into real, measurable business outcomes. It showcased how organic and paid strategies, when expertly aligned, can transform a company’s digital presence — especially in a competitive field like real estate.

This project remains one of the most successful multi-channel campaigns I’ve delivered. It demonstrates what’s possible when data-driven marketing meets creative execution and collaboration at scale.